You’ll hear many marketers or strategists say “add value” when you’re creating content for your online presence. But WTF does that even mean? While it seems like just another annoying buzzword (which to be fair, it is), the reality is that adding value is something you should absolutely be doing when you create and share […]
I want to talk about strategic likes, comments, and follows on Instagram. I’m sure most of you have been on the receiving end of this, or maybe you’ve gotten bad advice to use these tactics on social media. If you have, don’t. People know what’s up, and no one is having it. For those of […]
It’s no surprise that Instagram is the darling of the creative world when it comes to social media platforms. It’s instinctually creative by nature, it’s fun to use, and the community there feels like the culture of old blogs. Instagram has come a long way in its development as a social media platform and it continues […]
There’s a lot of recurring themes I experience when helping my students and clients. One of the biggest is the notion of not knowing what to post on social media or what to say.
I’m here to tell you that you’re underestimating yourself. You have plenty to talk about and a lot to say. You just need to narrow in on what that is and reframe your thinking. You know what to say. You do. In fact, I’m willing to bet that all that’s going on is a little performance anxiety happening. I see it all the time. Here’s a starter: You love your business. You know your business best.
After the election last year, social media felt like the worst. The signal to noise ratio was deafening. Opinions (including my own) were everywhere. With the proliferation of fake news, constant outrage, and politics on all sides — literally every where you looked — there seemed to be a barrage of senseless and at times seemingly […]
Everyday, I make lunch at 2:30pm, and watch an episode of Seinfeld on Hulu (this is not a sponsored post 😂). I’m a creature of habit, rituals give me comfort (this happens when you grow up in a house consumed with chaos), it makes my Type A personality feel like everything is right in the […]
Twitter chats are an excellent way to connect to industry peers, learn for free, establish yourself, and share information. I’ve loved Twitter chats for a very long time, and have joined in with them often in the past. I’ve always wanted to host one, but never had the time. But I’m making time for one now, […]
When I first started working for myself in 2012, I wasted so much time online. It’s a reality when you work for yourself; if you’re not disciplined with time you can really hurt your business. After wasting literally hours in social media rabbit holes I realized I was going to be out of a job […]
Something I see time and time again when a new feature or a new platform appears online is a flurry of confusion and excitement: Should I join this? Should I do this? Do I need to be on Ello? Do I need to be on here? And on and on. My friend Nicole, of Dear Handmade […]
I’m a super organized person, but there’s something about paperwork and similar banalities that just get lost on me. I’ve been in business for four years, and I’ve learned a lot. I’ve also made a lot of mistakes. One thing I kept letting get super out of hand in my first few years in business […]
When tragedy strikes one of the last things we think about is our social media content. And too right. But, if you’re a business online, it actually might be something you want to think about immediately, if only to keep your business from coming over as tone deaf or insensitive during a tragic event. I […]
Losing followers is all part of the game. There is no nice way around it. It brings up a lot of garbage, for pretty much…everyone. I don’t know anyone who doesn’t think about this or who hasn’t been affected in some way shape or form by lost followers. But at the end of the day, […]