I was listening to Carrie Green’s book “She Means Business” today on my afternoon walk, and my ears perked up when she referenced this quote: You can be the ripest, juiciest peach in the world, and there’s still going to be somebody that hates peaches. – Dita Von Teese Carrie uses the quote to introduce […]
Let’s get real about something. Social media is not the end all and be all of your marketing and business building efforts. And if it is, you’re laying your foundation on a house of cards. I’ve talked about not relying on one platform in the past. And this really should be said about all of social media […]
If you haven’t considered using Pinterest in your online marketing, allow me to offer you 4 compelling reasons to rethink that decision. Pinterest is one of my favorite social media platforms. It’s truly unlike any of the other social platforms out there (spoiler: its no longer a social media platform!). Let’s dive into some of […]
What brings you joy in your business? Wait. Let’s back up. I’m from New England, grew up in inner city Boston, and was raised Irish Catholic. And while the latter is very lapsed for me – I am very much a salt of the earth Bostonian. In short, the word “joy” isn’t something I embrace […]
There’s a lot of recurring themes I experience when helping my students and clients. One of the biggest is the notion of not knowing what to post on social media or what to say.
I’m here to tell you that you’re underestimating yourself. You have plenty to talk about and a lot to say. You just need to narrow in on what that is and reframe your thinking. You know what to say. You do. In fact, I’m willing to bet that all that’s going on is a little performance anxiety happening. I see it all the time. Here’s a starter: You love your business. You know your business best.
It’s no surprise to me, how huge social media has become in our lives. As it changes and grows, and we get further into it I’m hoping we start to understand that numbers no longer matter – likes, follows, and shares, what we call vanity metrics – in business. But instead, that it’s the relationships […]
Understanding how vital relationships are for me in my own business has always been something that’s important to me. Something I have fundamentally known to be true. But recently, I had an experience that made me realize that I absolutely need to bring my client relationships into my growth process as a business. Because if […]
Building and creating relationships is critical to one’s success in business. It is an integral part of your business online to make connections and network with others. Luckily, we live in a time that now more than ever it’s easier to build valuable, supportive relationships both online and off. We have an army of tools at […]
You’ll hear many marketers or strategists say “add value” when you’re creating content for your online presence. But WTF does that even mean? While it seems like just another annoying buzzword (which to be fair, it is), the reality is that adding value is something you should absolutely be doing when you create and share […]
I want to talk about strategic likes, comments, and follows and bot comments on Instagram. I’m sure most of you have been on the receiving end of this, or maybe you’ve gotten bad advice to use these tactics or sign up for a bot program for Instagram. If you have, don’t. People know what’s up, […]
It’s no surprise that Instagram is the darling of the creative world when it comes to social media platforms. It’s instinctually creative by nature, it’s fun to use, and the community there feels like the culture of old blogs. Instagram has come a long way in its development as a social media platform and it continues […]
After the election last year, social media felt like the worst. The signal to noise ratio was deafening. Opinions (including my own) were everywhere. With the proliferation of fake news, constant outrage, and politics on all sides — literally every where you looked — there seemed to be a barrage of senseless and at times seemingly […]