I was listening to Carrie Green’s book “She Means Business” today on my afternoon walk, and my ears perked up when she referenced this quote: You can be the ripest, juiciest peach in the world, and there’s still going to be somebody that hates peaches. – Dita Von Teese Carrie uses the quote to introduce […]
Let’s get real about something. Social media is not the end all and be all of your marketing and business building efforts. And if it is, you’re laying your foundation on a house of cards. I’ve talked about not relying on one platform in the past. And this really should be said about all of social media […]
What brings you joy in your business? Wait. Let’s back up. I’m from New England, grew up in inner city Boston, and was raised Irish Catholic. And while the latter is very lapsed for me – I am very much a salt of the earth Bostonian. In short, the word “joy” isn’t something I embrace […]
There’s a lot of recurring themes I experience when helping my students and clients. One of the biggest is the notion of not knowing what to post on social media or what to say.
I’m here to tell you that you’re underestimating yourself. You have plenty to talk about and a lot to say. You just need to narrow in on what that is and reframe your thinking. You know what to say. You do. In fact, I’m willing to bet that all that’s going on is a little performance anxiety happening. I see it all the time. Here’s a starter: You love your business. You know your business best.
It’s no surprise to me, how huge social media has become in our lives. As it changes and grows, and we get further into it I’m hoping we start to understand that numbers no longer matter – likes, follows, and shares, what we call vanity metrics – in business. But instead, that it’s the relationships […]
Understanding how vital relationships are for me in my own business has always been something that’s important to me. Something I have fundamentally known to be true. But recently, I had an experience that made me realize that I absolutely need to bring my client relationships into my growth process as a business. Because if […]
Building and creating relationships is critical to one’s success in business. It is an integral part of your business online to make connections and network with others. Luckily, we live in a time that now more than ever it’s easier to build valuable, supportive relationships both online and off. We have an army of tools at […]
Something I see time and time again when a new feature or a new platform appears online is a flurry of confusion and excitement: Should I join this? Should I do this? Do I need to be on Ello? Do I need to be on here? And on and on. My friend Nicole, of Dear Handmade […]
I’m a super organized person, but there’s something about paperwork and similar banalities that just get lost on me. I’ve been in business for four years, and I’ve learned a lot. I’ve also made a lot of mistakes. One thing I kept letting get super out of hand in my first few years in business […]
When tragedy strikes one of the last things we think about is our social media content. And too right. But, if you’re a business online, it actually might be something you want to think about immediately, if only to keep your business from coming over as tone deaf or insensitive during a tragic event. I […]
Losing followers is all part of the game. There is no nice way around it. It brings up a lot of garbage, for pretty much…everyone. I don’t know anyone who doesn’t think about this or who hasn’t been affected in some way shape or form by lost followers. But at the end of the day, […]
You’re probably thinking where has this month – better yet – where has this year gone? My Grandmother always said the days are long and the years are short — so let’s make sure you’re taking care of and making your goals are happening online as the time slips by. One of the best ways […]