Do you have a nagging feeling in your stomach when it comes to selling what you do online? Not a horrible, all encompassing feeling but just a sort of ugh. Does that sound familiar? It was for me, for a very long time. Like more than it should have. We’re talking years. At the top […]
Let’s squash three common fears that pretty much everyone deals with when building an email marketing strategy for their small business.
One of the most important things you can do to ensure success in your small business is to continue to build trust with your customers, clients, and audience. Email marketing can and should be a key tool in developing that. When you build trust, your customers think of you first. How are you taking steps […]
Is figuring out what to send to your email list holding you back from sending out a consistent newsletter? Well, you’re not alone. This is one of the biggest issues that businesses face when they start to address email marketing. Something I hear often from clients, workshop attendees, and people interested in starting an email list is […]
Something I experience often when being on the receiving end of networking emails is the lack of nuance and personal touch. I don’t think anyone sets out to be rude when trying to connect or introduce themselves through email. Not at all. I think what happens is people tend to interact as if there is […]
There are 5 things I still see small businesses and individuals continually doing through email marketing that hurt their reputation. I want to get any shaming out of the way. This post isn’t written to make you feel bad, it’s to educate you and give you the information you need to change the bad practices you […]
Edit: This post was originally written in January 24, 2013 but I’ve updated it with new links and information about the CAN-SPAM Act law that makes it illegal to spam people with commercial messages. Its useful information, that I think every small business that uses email marketing should have an understanding of. I made a resolution for […]
As an artist, maker or creator of any sort, it can be really difficult to put ourselves out there. It’s time to get confident about pitching to websites. Let’s talk about how!