Creating content for your business should be a thoughtful, intentional act. That means every piece of content you share or create should be working to meet your goals and speaking to your ideal client.
But this is one of the areas most business owners get tripped up on, wind up procrastinating on, or missing the mark.
This can lead to a whole lot of very little results, frustration, and exhaustion.
Here's the good news, there's nothing to fear here. There's no need to overthink and believe you aren't up for the challenge, because you are, and I'm going to show you how to get there today and moving forward.
Today, I want to get super real with you about where I'm at and share something most people don't share publicly online.
In fact, many people avoid talking about this at all for fear of it impacting their business. But because of what I do, and the pivot I made in my business I feel like it's important that I'm truly honest with you about what it's like to grow a business when starting out.
I cut my teeth in retail as a teenager. In my twenties and early thirties I moved into high end retail, it was here that I learned in order for me to love my job and take it seriously, I needed to really love my customers. This meant listening to what they need from me and truly honoring that.
To this day, this thought process has served me well and I want to share with you what I have learned because of it.
I learned early on that there are two things your customers want and need from you: to be heard and have their problem solved.
And you don't always need to do both to create a customer for life.
There are a lot of guessing games when it comes to marketing your business online. Wondering who to speak to and what to say shouldn’t be one of them.
Yet, so many businesses struggle with it.
Trust me when I tell you that all of the information and intel you need to figure out who you should be speaking to and what to talk about in your marketing is right at your fingertips. It's really that easy.
Hashtags are a smart, strategic way to attract new followers, gain exposure, and grow your account with targeted followers on Instagram. In fact, beyond posting excellent, consistent content, they’re one of the best non-shaddy ways* to grow your account on Instagram.
Once considered overly spammy by most (not me!), hashtags have become a mainstay to help you improve your engagement, grow your following, and build a robust feed.
Diving in and getting started growing your business online can feel incredibly easy and fun. Until it’s not. You throw up some content. Send out a newsletter. Write a blog post and wait. But suddenly you’re not seeing the results you’d hoped for.
You find yourself struggling.
You wind up frustrated and wondering why things aren’t working as you had expected.
And there’s most likely a very real reason why it’s become difficult.
Yesterday, was officially my first full day back and the very first thing I did was track my marketing and website growth, otherwise known as my stats (statistics).
OK, that's not totally true, the first thing I did was answer emails and plan my day. But I'm trying to be more intentional with my days as I head into 2019 - so numbers was the first *real* work I did when I sat down at my desk (and not the couch - also trying to switch things up with how I work too!).
Growing a business online (and off) is a multitude of small continuous steps. Steps that lead to progress and outcomes. But sometimes when we’re in the thick of it, it can be easy to let things slide or completely skip steps that lead to building our reach further.