Over the past 5 years, I’ve worked with many small and large businesses as well as individuals to help establish their businesses online. One of the biggest myths I’ve had to continually undo is that there's some sort of magic trick to social media.
There's no magic number of posts per week.
There's no magic time to post during the day (although, I do recommend you post within waking hours).
There's no perfect white background that is suddenly going to make your business a bigger success than it was yesterday.
There's no perfect number of followers.
And yet, I see so many people driving themselves absolutely nuts trying to figure out the magic combination to hit the jackpot on social media.
The only magic that will ever happen on social media is the relationship between you (your content and interactions) and your followers (potential customers or clients).
And a lot of hard work. Like a shit ton.
Seriously, that’s it.
That is where the magic happens.
If I had one wish for small businesses in 2018 it would be to stop obsessing over social media. It would be to accept that social media is just a marketing tool within your business.
Can it be a powerful tool? Absolutely.
Is it the end all and be all of all that you do within your business. No.
Over the years, I started to change what I offered in my business because I saw too many people trying to crack the code of social media. After working with hundreds of businesses, not only did I learn a ton about growing businesses online but I was able to see that successful businesses are a combination of many, many things.
Here’s the shortlist:
A valuable product or service to your core audience.
Working really fucking hard.
Excellent customer service.
Being passionate about why you do what you do.
Relationships (press, outreach, customer service, word of mouth, etc.)
Consistency in both service and product.
Content that speaks to their ideal client or customer.
Marketing (Blogging, email marketing, advertising, social media, etc.)
Now this isn’t an exhaustive list, nor is it in order. But it’s just a reminder that there is A LOT to be done to make a small business successful.
Social media should absolutely be on that list, but it shouldn’t be at the center of it nor should it be usurping energy in other areas of your marketing.
I love this quote from Amy Poehler because it’s a good reminder to not get caught up in the numbers game on social media.
You have to care about how good you are at what you do. Not how many likes you have. Not how many followers you have.
The only numbers you have to care about are the sales you’re making.