Posts in Business Strategy
The problem with cookie cutter solutions for complex problems

There's a shit ton of BS in the online marketing world that's couched as advice, but all it really is is a funnel that leads you to buy something that worked for the person that's selling it. They've now packaged their experience, scaled it, and are selling it to you, and almost always as a course.

Don't get me wrong.

There are lots of great courses. And they're a necessity to grow one's business.

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Growing a Business Online with Messaging, Engagement, & Perspective

Without a doubt, one of the most popular dilemmas I experience when helping small businesses grow their businesses online is the notion that my clients believe they don't know "what to say" in their communication online. Or as we say in the business: messaging.

This is a chronic issue. And if you’re feeling it, you’re not alone.

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The Reality of Growing a New Business Online

Today, I want to get super real with you about where I'm at and share something most people don't share publicly online.

In fact, many people avoid talking about this at all for fear of it impacting their business. But because of what I do, and the pivot I made in my business I feel like it's important that I'm truly honest with you about what it's like to grow a business when starting out.

This post is about where I am at in that journey.

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The Singular Experience that Taught Me How to Earn Clients for Life

I cut my teeth in retail as a teenager. In my twenties and early thirties I moved into high end retail, it was here that I learned in order for me to love my job and take it seriously, I needed to really love my customers. This meant listening to what they need from me and truly honoring that.

To this day, this thought process has served me well and I want to share with you what I have learned because of it.

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One of the Best Things You Can Do for Online Growth (& a System to Help!)

Yesterday, was officially my first full day back and the very first thing I did was track my marketing and website growth, otherwise known as my stats (statistics).

OK, that's not totally true, the first thing I did was answer emails and plan my day. But I'm trying to be more intentional with my days as I head into 2019 - so numbers was the first *real* work I did when I sat down at my desk (and not the couch - also trying to switch things up with how I work too!).

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