Business Strategy

The Singular Experience that Taught Me How to Earn Clients for Life

The Singular Experience that Taught Me How to Earn Clients for Life

I cut my teeth in retail as a teenager. In my twenties and early thirties I moved into high end retail, it was here that I learned in order for me to love my job and take it seriously, I needed to really love my customers. This meant listening to what they need from me and truly honoring that.

To this day, this thought process has served me well and I want to share with you what I have learned because of it.

I learned early on that there are two things your customers want and need from you: to be heard and have their problem solved.

And you don't always need to do both to create a customer for life.

8 Ways to Wow Your Followers & Turn Them Into Ideal Clients

8 Ways to Wow Your Followers & Turn Them Into Ideal Clients

There are a lot of guessing games when it comes to marketing your business online. Wondering who to speak to and what to say shouldn’t be one of them.

Yet, so many businesses struggle with it.

Trust me when I tell you that all of the information and intel you need to figure out who you should be speaking to and what to talk about in your marketing is right at your fingertips. It's really that easy.

One of the Best Things You Can Do for Online Growth (& a System to Help!)

One of the Best Things You Can Do for Online Growth (& a System to Help!)

Yesterday, was officially my first full day back and the very first thing I did was track my marketing and website growth, otherwise known as my stats (statistics).

OK, that's not totally true, the first thing I did was answer emails and plan my day. But I'm trying to be more intentional with my days as I head into 2019 - so numbers was the first *real* work I did when I sat down at my desk (and not the couch - also trying to switch things up with how I work too!).

Grow Your Business Further with These 12 Actions

Growing a business online (and off) is a multitude of small continuous steps. Steps that lead to progress and outcomes. But sometimes when we’re in the thick of it, it can be easy to let things slide or completely skip steps that lead to building our reach further.

17 Things to Do During the Summer Slump for Your Small Business

Don't lay down with the dogs of summer! We're just about to hit the middle of summer, and that means the online world and pretty much everything else is about to slow way down.

For most small businesses the summer months tend to feel a bit of a snail's crawl; days can feel like they're creeping by. But guess what, we're less than 6 weeks out from the beginning of September!