Driving social media traffic back to your website is one of the most important things you can do in your online strategy. Turning our social medial followers into readers and ultimately buyers and fans is the end goal of social media for most small businesses.
Sometimes, looking around at others in your industry can give you a lot of insight into what you should be doing.
Regardless of what you do in your business, chances are you’re not the first in your industry to establish an online presence. One of the many things I share with my clients is to make sure you're paying attention to the businesses around you that have a presence online.
Overall, this is a common business marketing strategy - it’s called second mover advantage.
Recently, I shared with you how creating a business hub in Asana has transformed my workflow, saved me time, and organized the back end of my business in a way that as a productivity nerd I had only dreamed about.
In the past, I was using Asana (as well as Evernote!) like a glorified to-do list.
If there’s one thing that led to a pretty big shift in my business (and my mindset), it was implementing simple, repeatable systems.
I know, when I say the word “systems” I’ve probably already lost you.
But hold tight.
Let me try this instead: last year, the back end of my business was NOT working. In fact, it was wasting my time and draining the life out of me and my business. And most importantly taking the focus off of what I loved doing.
Get to know your social media metrics in Google Analytics and use them to help you!
Today we'll go over key places to focus on to track your social media traffic in Google Analytics.
You'll be able to start tracking your traffic, paying attention to numbers so you can figure out how your audience engages with your content, and the social sites you should be exploring more as well as the ones you may want to rethink or ditch.
Reading Lindy West’s recent opinion piece in the NYT “I Quit Twitter and It Feels Great” was a solid reminder that I need to stop wasting time online. Like immediately.
So, I reached for the first thing I could fix immediately, which happened to be Twitter. I removed the app from my phone, and I deleted it from my bookmarks bar on my laptop.
I suffer from shiny object syndrome so you don't have to. I love exploring SaaS (software as a service), tech resources, and online tools, to find out what works best for your small businesses and your budget.
And when I remember, I love sharing that info with you. But in the past, I've just shared links, images, and info in one-off posts or a newsletter. But for the longest time, I've wanted to compile a list of all of the tools I use and recommend to my clients as a resource for you all in one place - and I've finally done it!