How I'm Growing My Instagram & the Strategy I'm Using

In May, I decided to walk the talk: create a strictly business Instagram account. I'm always sharing with my clients and students that if they have an Instagram account to be very clear about what they post there, and to be consistent within their posting.

I am embarrassed to say, I was doing none of that for years on my original Instagram account, and it was driving me nuts (and doing literally nothing for my business. More on why below.)

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Here's Why You Shouldn't Care How Big Your Email List Is

Have you held off from launching your email marketing strategy because you think your list isn't big enough? Or how about this, does the possibility of unsubcribes paralyze you from sending a consistent newsletter?

As I'm always happy to do, I'm here to remind you you're not alone. I've experienced the second experience often over 5 and half years of sending my newsletter.

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5 Things to Never Do in Your Email Marketing

There are 5 things I still see small businesses and individuals continually doing through email marketing that hurt their reputation.

I want to get any shaming out of the way. This post isn't written to make you feel bad, it's to educate you and give you the information you need to change the bad practices you have in place. It's strictly to layout why these actions go against best practices, and to offer you examples as to why having an email marketing platform is key for your business.

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17 Things to Do During the Summer Slump for Your Small Business

Don't lay down with the dogs of summer! We're just about to hit the middle of summer, and that means the online world and pretty much everything else is about to slow way down.

For most small businesses the summer months tend to feel a bit of a snail's crawl; days can feel like they're creeping by. But guess what, we're less than 6 weeks out from the beginning of September! 

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The Quickest Way to Start a Newsletter Strategy

You don't have to over think the content you're creating for your newsletter. In fact, chances are you're already creating enough content on social media to create a newsletter strategy that speaks directly to your audience.

The content you’re creating online whether it’s on social media, on your blog, or in your newsletter should represent your mission and goals as a small business. You should be speaking directly to your ideal customer with the content you create and share.

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