Driving social media traffic back to your website is one of the most important things you can do in your online strategy. Turning our social medial followers into readers and then fans, and ultimately buyers is the end goal of social media for most small businesses.
Most social media platforms make it super easy to drive traffic back to your website with simple link sharing (ie: you post a link to Facebook or Twitter, or Pin an image that directs people to a link), but Instagram is not one of them.
Which makes it tricky to drive traffic, but it's not impossible. And there's an easy workaround. Today I am going to show you how to get the most out of the workaround!
Instagram originally started as a photo sharing platform, and since its inception in 2010 it's become one of the most popular social media platforms for small businesses.
One of the only ways to share links on Instagram is by using the website link in your profile. Users also have the opportunity to add links to Stories if they have a business account with over 10k followers. But other than that, sharing links is pretty limited on Instagram.
When a platform has limited features its users almost always create a workaround (definition: "a method for overcoming a problem or limitation in a program or system." Fun fact both hashtags and the @symbol were created by users on Twitter!).
And that's exactly what's happened on Instagram.
We now all know and recognize that adding "link in bio or #linkinbio is a call to action to our followers to check our profile to access specific content.
Capturing that traffic!
You may ask, why can't I just put my website in my profile and tell my followers to go find my latest blog post or product or service? Welp, we've all become literal goldfish when it comes to our attention spans online.
We're comment, like, and link fatigued.
In short, we're inundated by content and we're pretty over it. We're all so totally distracted by the next shiny thing, that we're no longer engaging like we once did online.
So, our goal now is to make it incredibly easy for our followers to find our content, and we don't want them sidetracked in the process. This means giving them a straight line to the exact content we want them to engage with and making it as least distracting as possible.
Plus, we want to ensure that we are capturing any and all traffic we're directing away from our social media platforms. Otherwise our time online is moot.
Capturing this traffic allows us the opportunity to analyze what people are clicking on, and what's keeping them on our sites. And most importantly it gives us an opportunity to turn that traffic into repeat readers and ultimately customers.
Creating your own #LinkinBio landing page for Instagram
One of the best ways to make sure our followers and readers don't get distracted is by creating a landing page with the information they need immediately.
There are 3rd party apps like Linktree that make this simple, but they offer very little flexibility around branding and I prefer to keep the traffic I've worked real hard to create on my website. Not on a 3rd party app. And you should too
Today, we're going to go over how to easily create a landing page in Squarespace that you can create in less than 10 minutes.
Creating a landing page on your website offers these important features that free 3rd party apps don't:
Branding with your exact colors and fonts.
Your website address.
Keeps the traffic on your site.
You can do this on any website where you can customize a page and add buttons, but I'm using Squarespace because that's what I use and many of my clients use as well.
Watch the video below to learn how to create your own Instagram Link in Bio landing page and when you're done, leave me a comment below with a link so I can see it!