How often do you ask your customers to follow you on social media, or encourage them to tag their purchases on Instagram? A lot can happen at the cash wrap, or while you're getting shipments out - and sometimes it's just easy to forget.
I often encourage my retail clients to create fun little cards that spell out where to find them on social, as well as give their customers a special hashtag to use if they post their purchase to Instagram.
Grab your Social Media Follow & Hashtag Cards here!
I know many of you are very busy, let's face it that's just part of running a small business. So, I thought I would make it super easy for you, and I created a few downloadable printouts for you to encourage your customers to engage with you on social media.
Of course you can use these any way you see fit, but a few ideas: slip into shopping bags and shipments, tie to merchandised products, leave them at the cash wrap.
I made 5 different printouts for you in PDF form linked below - you'll have to handwrite in your shop's handle and/or your hashtag. However, if you have Photoshop, I've linked 3 .psd files at the bottom of this post for you to augment. I made sure to leave the layers open so you can easily change copy. I used basic Photoshop fonts - American Typewriter, and Trebuchet MS Bold -- but feel free to mix it up!
Or why not create your own? Check out PicMonkey, Canva, or Pixlr.com to make your own print outs if you don't have Photoshop. (Although if you're blogging a lot, I highly recommend the monthly $10 fee to use Adobe's Photoshop and Lightroom, it's a write off and so worth it for the quality!)
Use the below instructions to create your own print outs.
A few key things to remember when creating your own designs. You'll need to create two different images -
Singular Image (this is the card): I sized my individual cards at 700x700px (you can size up or down, depending on your needs)
Large PDF File (this is your printout): Create a separate image that is 2250x3300px, this works out to be 8.5 x 11 inches - the standard paper size. You'll use this to make your printouts
Creating the Printout: Merge down all layers in the original, singular image, then select all, then cut and paste the singular image to your large PDF file. I pasted 12 images on to each PDF
Save PDF: Then save your large image as a PDF file
Paper: I used cardstock in both white and kraft paper for the above images. I really like how the cardstock looks, personally.
Let me know what you think! I'd love to hear how you use these, or see the ones you make.