Easily Share Instagram Images to Facebook Brand Pages with IFTTT

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Last week, I shared how much I love the powerful platform IFTTT along with a recipe that allows you to turn your Instagram pics into Twitter cards again. As promised, I said I'd share another favorite recipe to help make your social media for your business move a little quicker and smoother.

Let's hop to it!

We all love Instagram because of its ease of use, and ability to showcase what we're making, seeing, and doing so quickly. But it falls short with the lack of capability of sharing to both your personal Facebook page and brand page. I'm not sure about you, but I would like the option to share to either pages, and to be able to choose what goes where, and when, in an image format. At the moment you can share to your Brand page but only as a link. Where's the fun in that?

This is where IFTTT comes in! By using this recipe, IFTTT enables you to share your Instagram images to your Facebook brand page just by adding a hashtag of your choice to the copy that accompanies your images.

It's a bit of a mouthful, but I swear it's much easier than it sounds.

Here's how it works: by using the above recipe — I just add my hashtag, the name of my album, and save the recipe that is it! See below for a walk through (Thanks Shana for the suggestion on adding a screen grab. So much easier to see it visually, right?)

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Next, when I upload an image via Instagram I add my chosen hashtag (which is '#ot', these are the two letters of my last name & my business name — real easy for me to remember :) to my copy. The hashtag triggers Instagram to push my image to a photo album I've created previously on my Facebook brand page. And if I would like to share to both my personal and brand page, I make sure to click on the Facebook button within Instagram.

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By using this recipe it kills a few birds with one stone — you're now able to share to a handful of your social verticals plus push content to your brand page, making it a little easier and organized for you!

A few things to keep in mind:

  • Choose a short hashtag — perhaps initials — so you don't take up too much space or draw attention to copy that doesn't matter.
  • Be sure to create a Facebook album on your brand page prior to triggering the recipe — you'll need to load an image via Facebook to do this.
  • Make sure you name the album on your IFTTT recipe page exactly what you call it on your Facebook page (tip: cut & paste it to make it simple!)
  • Your hashtag won't interfere with tweets, Tumblr posts, Flickr, etc — but the hashtag will show up on those channels.
  • Combine this with the recipe I showed you last week to render your image on Twitter too!
  • Remember only click on the Facebook button if you want to share to both your personal page and your business page.
  • If you want to get Type A (which I do!) you can always edit your images once they render on your Facebook page and remove the hashtag since it's out of context and may look like gibberish.

That should be it! If you have any questions, feel free to ask me below in the comments or via Twitter.

Pro-tip: Another winning feature of IFTTT is the area where users share recipes they've made. Be sure to check out the browse recipes section and use the filter Popularso many cool, really fun recipes to help with your productivity.)