After the election last year, social media felt like the worst. The signal to noise ratio was deafening. Opinions (including my own) were everywhere.
With the proliferation of fake news, constant outrage, and politics on all sides -- literally every where you looked -- there seemed to be a barrage of senseless and at times seemingly hopeless noise. Spending time online turned into a draining and distracting experience (way more than normal, ugh) for many businesses towards the end of 2016. Making it increasingly harder to focus on what we needed to do as creative businesses.Read More