Posts tagged content strategy
6 Ways to Ensure You're Not Killing Yourself & That Your Content Strategy is Converting

Creating content for your business should be a thoughtful, intentional act. That means every piece of content you share or create should be working to meet your goals and speaking to your ideal client.

But this is one of the areas most business owners get tripped up on, wind up procrastinating on, or missing the mark.

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How I'm Growing My Instagram & the Strategy I'm Using

In May, I decided to walk the talk: create a strictly business Instagram account. I'm always sharing with my clients and students that if they have an Instagram account to be very clear about what they post there, and to be consistent within their posting.

I am embarrassed to say, I was doing none of that for years on my original Instagram account, and it was driving me nuts (and doing literally nothing for my business. More on why below.)

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17 Things to Do During the Summer Slump for Your Small Business

Don't lay down with the dogs of summer! We're just about to hit the middle of summer, and that means the online world and pretty much everything else is about to slow way down.

For most small businesses the summer months tend to feel a bit of a snail's crawl; days can feel like they're creeping by. But guess what, we're less than 6 weeks out from the beginning of September! 

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The Quickest Way to Start a Newsletter Strategy

You don't have to over think the content you're creating for your newsletter. In fact, chances are you're already creating enough content on social media to create a newsletter strategy that speaks directly to your audience.

The content you’re creating online whether it’s on social media, on your blog, or in your newsletter should represent your mission and goals as a small business. You should be speaking directly to your ideal customer with the content you create and share.

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