Driving social media traffic back to your website is one of the most important things you can do in your online strategy. Turning our social medial followers into readers and ultimately buyers and fans is the end goal of social media for most small businesses.Read More
Sometimes, looking around at others in your industry can give you a lot of insight into what you should be doing.
Regardless of what you do in your business, chances are you’re not the first in your industry to establish an online presence. One of the many things I share with my clients is to make sure you're paying attention to the businesses around you that have a presence online.
Overall, this is a common business marketing strategy - it’s called second mover advantage.Read More
Recently, I shared with you how creating a business hub in Asana has transformed my workflow, saved me time, and organized the back end of my business in a way that as a productivity nerd I had only dreamed about.
In the past, I was using Asana (as well as Evernote!) like a glorified to-do list.Read More
Do you ever get stuck in your business, and are unsure what your next right step is? Ever feel like there's just too much to do, so you just freeze? Leaving hours or even sometimes days where you feel like nothing is getting done?
One of the things I deal with often with clients and students that want to start their business or take it up a notch (because honestly everyone deals with this) is that they tend to get overwhelmed with ALL OF THE THINGS.Read More
After the election last year, social media felt like the worst. The signal to noise ratio was deafening. Opinions (including my own) were everywhere.
With the proliferation of fake news, constant outrage, and politics on all sides -- literally every where you looked -- there seemed to be a barrage of senseless and at times seemingly hopeless noise. Spending time online turned into a draining and distracting experience (way more than normal, ugh) for many businesses towards the end of 2016. Making it increasingly harder to focus on what we needed to do as creative businesses.Read More
If you're using Instagram to further your business working to create the most cohesive feed possible to represent your brand is imperative for your business.
Instagram has been around for 6 years, and its the fastest growing social media platform; with over 400 million monthly users, 80 million photos uploaded daily, and over 40 billion photos posted. It's a tough nut to crack for many people who have used Facebook and Twitter to share content, because it truly is a different beast. When I work with clients it is often the one that stumps people the most due to its visual nature.Read More