What Do Peaches & Your Business Have in Common?
I was listening to Carrie Green's book "She Means Business" today on my afternoon walk, and my ears perked up when she referenced this quote:
You can be the ripest, juiciest peach in the world, and there's still going to be somebody that hates peaches.
- Dita Von Teese
Carrie offered this quote to introduce us to a situation she had earlier in her career, that helped her underline you simply can not get everyone to like what you do.
The only people that matter are your target market
Seeking input about an online magazine she had made, she asked a woman she recently met (who was also starting her own business as well) to take a look.
To say the woman had a strong reaction to Carrie's brand colors - pink, coral, and gold - is an understatement.
She called them patronizing, said she hated pink, that no one will ever take her seriously, and lastly that what she had created was demeaning to women.
Understandably, Carrie felt like she had been punched in the gut.
Instead of crawling away to cry, she looked over her magazine and recognized how much work she had done, and how much she truly loved the color pink!
It truly represented her, and she wasn’t going to deny that. So she hit publish and sent it out to her subscribers.
The response was incredibly warm and supportive. People loved it!
Some hated it too.
To Carrie, this was totally OK and acceptable.
She realized one thing in that harsh moment; this magazine not only represented her business but confirmed how she wanted her brand to be perceived. Of course, some people would not relate to it or even like it! And the reality was that hose people were not her target audience.
Carrie went on to build a 7 figure business that helps women entrepreneurs all over the world, and her colors haven't changed one bit. In fact, I’m willing to bet they've probably gotten MORE pink!
People pleasing isn’t part of your business strategy
I once heard this story from a friend. We'll call him Mike.
Mike was called into his boss' office regarding issues he was having with his coworkers.
Apparently, Mike was telling coworkers what they wanted to hear, but was unable to deliver on his promises. Leaving work undone and people understandably irritated.
When his boss was done expressing how his attitude was causing unnecessary drama, Mike replied by saying "I can't help it. I'm a people pleaser!"
His boss looked directly at Mike and said dryly "Yeah, nobody's pleased."
This story always makes me laugh, because when we’re people pleasing someone always winds up unhappy.
We can't please everyone, and when we try we spread ourselves too thin and don't deliver.
This can happen in business too if you’re worried about the wrong people and focused on the wrong things.
Keep your eyes on those in front of you.
We're going to have unfollowers, unsubscribers, and people that don't relate to or even like our business. For whatever reason. It's a reality.
Don’t let this derail you. There will always be people that don’t vibe with what you do. It’s OK! You can’t please everyone.
Our business suffers when we try and please every. single. person. Plus, we'll not only make ourselves crazy in the process we’ll waste valuable time we could be using to dedicate to those in front of us who truly love what we do.
That's why it's absolutely important that we focus on who is listening, who is following, and who really cares about what we have to say. And simply let go of the others.
Your business will be better for it.