Posts in Marketing & Content
6 Ways to Ensure You're Not Killing Yourself & That Your Content Strategy is Converting

Creating content for your business should be a thoughtful, intentional act. That means every piece of content you share or create should be working to meet your goals and speaking to your ideal client.

But this is one of the areas most business owners get tripped up on, wind up procrastinating on, or missing the mark.

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Jumpstart Guide: Everything You Wanted to Know About Hashtags on Instagram

Hashtags are a smart, strategic way to attract new followers, gain exposure, and grow your account with targeted followers on Instagram. In fact, beyond posting excellent, consistent content, they’re one of the best non-shaddy ways* to grow your account on Instagram.

Once considered overly spammy by most (not me!), hashtags have become a mainstay to help you improve your engagement, grow your following, and build a robust feed.

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Here’s Why You Need to Do Those Damn Brand Exercises

Diving in and getting started growing your business online can feel incredibly easy and fun. Until it’s not. You throw up some content. Send out a newsletter. Write a blog post and wait. But suddenly you’re not seeing the results you’d hoped for.

You find yourself struggling.

You wind up frustrated and wondering why things aren’t working as you had expected.

And there’s most likely a very real reason why it’s become difficult.

You haven’t clarified your brand strategy.

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Here's Why You Should Stop Saying “I Hate Marketing”

I hear it all of the time from people: “I hate marketing.” Or some other rendition of why they don’t “do” marketing or why it doesn’t work for them. And maybe once upon a time I would let it slide. But friend, no more. We’re coming up on a new year and I’m not going to let you work with the same ol’ mind tricks anymore.

Because if nothing changes, nothing changes. And telling yourself you hate marketing is not serving you, and it’s certainly not helping your business.

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Social Media is Not Your Only Answer

We need to get real about something. Social media is not the end all and be all of your marketing and business building efforts.

There are many other marketing channels you should be putting your efforts into beyond social media.

Yes, social media is an invaluable tool in your business, but that's all it is: a tool. It shouldn't be your only marketing and outreach effort, and if it is, you're laying your foundation on a house of cards.

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