Posts in Mindset
Growing a Business Online with Messaging, Engagement, & Perspective

Without a doubt, one of the most popular dilemmas I experience when helping small businesses grow their businesses online is the notion that my clients believe they don't know "what to say" in their communication online. Or as we say in the business: messaging.

This is a chronic issue. And if you’re feeling it, you’re not alone.

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The Reality of Growing a New Business Online

Today, I want to get super real with you about where I'm at and share something most people don't share publicly online.

In fact, many people avoid talking about this at all for fear of it impacting their business. But because of what I do, and the pivot I made in my business I feel like it's important that I'm truly honest with you about what it's like to grow a business when starting out.

This post is about where I am at in that journey.

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Let’s Put an End to the Fear of Being Annoying or Too Sales-y

If it’s one stumbling block I see time and time again when growing one’s business online it’s the fear of being annoying and/or too sales-y online. I get it. I see it. And I know it well.

Because I have been there.

One story I love to tell my clients and workshop attendees is that it took me THREE YEARS to mention that I had any services to offer in my newsletter! And I sent it twice a month back then!

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Here's Why You Should Stop Saying “I Hate Marketing”

I hear it all of the time from people: “I hate marketing.” Or some other rendition of why they don’t “do” marketing or why it doesn’t work for them. And maybe once upon a time I would let it slide. But friend, no more. We’re coming up on a new year and I’m not going to let you work with the same ol’ mind tricks anymore.

Because if nothing changes, nothing changes. And telling yourself you hate marketing is not serving you, and it’s certainly not helping your business.

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Are Old Plans Keeping You in a Holding Pattern?

When you run a business having an ongoing to-do list is common and a good thing. Keeping an eye on your short term and long term goals is smart, and a solid way to keep your business moving.

It’s also very easy to become chained to that to-do list. Allowing it to dictate what you should and shouldn’t be doing; holding you back and keeping you stuck.

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