Online Workshop

Anatomy of a Newsletter

Develop a successful, compelling, & profitable email strategy for your small business!

You know you need a newsletter strategy for your business.

It feels like everybody is talking about it.


You're worried you don't know what say, you're stressed about being "annoying", and you're just unsure how to begin.

This workshop will change all of that.


Does any of this sound familiar?

  • You don't know what to say, or feel you have nothing exciting to share in your newsletter.

  • You have no idea how to start building an actual list.

  • Maybe you have email addresses that clients, customers, and followers have willingly given you, but you've done little or nothing with them.

  • You've sent out a newsletter a few times, but never consistently.

  • You're worried you'll be annoying so you simply do not send a newsletter.

  • Your mom's on your list and a few friends and that's it - sure they love you, but they are holding you back!

These are all common issues everyone deals with when building a newsletter strategy.

Everyone. You're not alone!

Join us for our live online workshop!

Learn how to use one of the best marketing channels to build your business, establish trust with loyal customers, and make sales in your business!

We'll arm you with best practices, actionable tips, and resources to implement a strategic and compelling email marketing strategy for your small business as soon as the workshop is finished!


What we’ll discuss in this live online workshop:

  • Why a newsletter strategy is one of the most important marketing channels (way beyond social media) to develop for your business.

  • Proven tips and best practices for building, maintaining, and growing your newsletter list.

  • How to write informative, persuasive subject lines to ensure your newsletters are opened and read!

  • The best days and times to send your newsletter, as well as what frequency to send your newsletter.

  • Best practices to adhere to when building your email list. Hint: you want people to be there!

  • The best content to send to connect with your audience and drive traffic back to your website and/or shop, so you're never left with nothing to say.

  • How to create a newsletter that represents your business; through content and tone. 

  • How to turn off that negative voice that tells you no one wants to read your emails.

  • My two favorite email marketing platforms and which one is right for your business and budget.

  • Your questions! After the presentation and during we'll take time for your questions.

I literally felt my fear of newsletters melt away, and lots of inspiration come through! You also really helped me finally understand how to work all the components together (newsletter, social media, blogs) and use each to their best advantage.
— Betsy Cordes, Art Brand Management & Consulting

After the workshop you'll:

Anatomy of a newsletter workshop
  • Have a newsletter strategy that represents your business for years to come
  • No longer put off sending your newsletter!

  • Sell your products and/or services consistently.

  • No longer worry you'll annoy anyone on your list! When you get unsubscribes, you'll be OK with it!

  • Never, ever feel gross or annoying while marketing your business through your newsletter.

  • Wonder why you waited so long to send your newsletter!

  • Have a solid understanding of how to approach your newsletter strategy, and you'll be able to get started ASAP.

  • A firm idea of how to continue to grow and build your list.

  • Be inspired and determined to develop trust with your audience.

You'll also receive:

  • A workbook to help you identify and outline your entire newsletter strategy.
  • A list of 30 content ideas and suggestions, so you'll always have content to share.

  • A resource and tool list to help you build your list and create your newsletter strategy.

  • Access to the video recording of the workshop until it's no longer relevant.

  • Time for your specific questions and issues

  • Access to watch the replay indefinitely.

Meighan totally put me at ease and empowered me to feel comfortable and excited to send out my newsletter each week. She addressed my hesitations and pain points with knowledge, enthusiasm, and support.
— Holly MarshMueller, MarshMueller²

Your workshop instructor

Hi I'm Meighan O’Toole!

I'm a digital & small business strategist educating small businesses just like yours carve your special space online.

I've spent that past 12 years creating my own online presence and I've changed the trajectory of my career because of it. (I built an art blog from scratch that has received over 4 million visits.) In that time, I've helped hundreds of small businesses establish and define their online presence. I've worked for Yahoo, Wikia, and WIRED Magazine, and began my current business in 2012.

My goal is to empower small businesses just like yours with insight, support, and tools to create the business you’ve always dreamed of.

Let's get to work!



Q. When does the workshop start and finish?

A. The workshop is live and takes place on August 8th, 2018 at 2pm. The workshop will last for roughly 90 minutes.

Q. Do I have to show up live?

A. Nope! That's the beauty of these live workshops! They're recorded, so if you can't make it for the live stream you can watch at your leisure whenever you want. You'll be able to post questions prior to going live too! And if you have any lingering questions after you can ask in our public Facebook Group.

Q. How long do I have access to the recording?

A. You'll have access to the recording until the recording lasts - which could be years! I don't delete any of my workshops unless they become wildly out of date. You're guaranteed to have access for at least a year.

Q. What if I'm not happy with the workshop?

A. I guarantee you will not be let down by our workshop. You will leave inspired with information to apply to your own email marketing strategy. However, we never want you to be unhappy so if you feel like the workshop did not live up to your expectations please get in touch with us within 48 hours of the workshop and we will refund your money, no questions asked.


Who is this workshop perfect for?

  • Product and service based businesses that want to build their business, increase brand reach, grow their audience, and make sales online.

  • Individuals that have a decent understanding of how to get around online and use the Internet day to day (no need for high tech knowledge, however you should have a clear understanding of how to navigate the Internet).

  • Individuals or businesses with no list or that are just starting to build their list now.

  • Small businesses that have sent a newsletter, but need inspiration and guidance jumpstart their strategy.

  • Anyone looking for tips, resources, and inspiration to build a strong newsletter strategy for years to come.

How the online workshop works:

  • We'll meet for 90-120 minutes LIVE via streaming video.
  • There's limited seating per class to keep the quality of interaction high - so act quickly!
  • You don't need to do anything after purchasing a seat, you’ll get confirmation from Acuity (our processing platform).
  • You will receive an email 48 hours before the workshop with your special login link to the workshop and the workbooks and other deliverables, and then you'll receive a few emails the day of the workshop reminding you to join. 
  • You will receive a replay recording after the class, so if you can't show up live you can watch at your leisure.