👋 WELCOME

ABOUT

Hi! I’m Meighan O’Toole

I have a deep passion for technology and creating sustainable systems that make our work and personal lives easier.

I also have an unending desire to share and teach what I learn.

I’ve been in the creator, tech, and online business spaces for almost two decades. I’ve worked for and with all types of businesses throughout my career; from artists you know to world renowned tech companies.

I grew up in inner city Boston (Jamaica Plain), with a single mother who worked her ass off and taught my siblings and myself the value of networking, how to be self-reliant, and how to always make sure we have a voice in this world.

These values have defined me as a person and are the fundamental beliefs in my business.

A few highlights of my career:

  • Before I discovered the Internet, I worked in high-end retail for companies such as Agnes b., Kate Spade, and Kiehl’s in Boston, MA and San Francisco, CA.

  • In 2005 I discovered blogs and was hooked. I created one of the first indy art blogs, and when all was said and done, that little blog garnered over 3 million views and 1.7 million visitors, launching countless artists into the spotlight. Art directors from major museums to Playboy to Sony Music read that blog. I learned what it takes to speak to people online.

  • Creating that blog quite literally brought me to work for some of the biggest tech companies in the world. I’ve worked as a social media strategist for Yahoo in Silicon Valley, a community manager for Wikia (Wikipedia’s for-profit sister website; now known as Fandom), and as WIRED Magazine’s first social producer and community manager in San Francisco, CA.

  • In 2012 I left the corporate tech world to start my own business supporting and consulting with small businesses to help them build and grow their businesses online. In 2018 I pivoted my business to serve my clients in tech, operations, and business strategy.

The Internet has brought me endless opportunities and I’ve used my experience to help hundreds of businesses and solo entrepreneurs harness their own potential online.

I’d love to help you too.

When I’m not nerding out with technology, I’m either knitting or reading a cozy mystery and hanging with my cats Percy, Moon, and Pepper, and my dog Stella.

What makes me different ✨

I’ll meet you where you’re at.

I strongly believe in the quote by Arthur Ashe “Start where you are. Use what you have. Do what you can.”

I’m not going to insist you use my favorite tech tool or take steps before you’re ready. I’m also not going to insist you do things that don’t align with your values (or budget!).

I’m here to help you.

I give supportive but tough love.

While I’ll happily meet you where you’re at in business right now, I see your individual potential and will challenge you and your team to think bigger and expand beyond your comfort zone.

I’ll push you to grow and change while supporting you. I’ll ask you to trust me while showing you I believe in your mission and vision.

I have real-world experience.

I started the business in August of 2012. I’ve seen trends come and go. I know what it takes to stick around.

I have decades of experience in tech, operations, marketing, and business development.

I understand how to help you grow a business in today’s market.