Trade overwhelmed for razor focused.

Grow a business that works for you. Not against you.

I’m ready to help you get to the next level, you in?


No ick factor


Growing your business online doesn’t have to feel like an uphill battle.

You also don’t have to trade your values for more clients, exposure, or growth.

Gross bullshit marketing tactics don’t need to be part of the equation.

I know you’re ready for a business that feels good again, represents your ethics, & gets real results.

You can have that. Much sooner than you think.

You love your business. You’re willing to do what it takes to make it work, but you’re not willing to violate your values or sell your soul in the process.

However you’ve hit a plateau, and you’re overwhelmed trying to figure out what your next steps are.

Things change so quickly. It’s all so distracting trying to figure out what the right steps are. It’s exhausting just knowing where to begin.


Strategy, marketing, & mindset

Together we’ll stop the overwhelm. We’ll make sure you’re no longer wasting time. And you’ll stop second guessing everything.

You’ll stand out within your industry without trading your conscience.

You’ll have a strategy that works for you.

Small Steps. Big Results.

Does this sound relatable?

You’ve been in business for a few years or more.

You’ve hit goals and milestones. You’ve found success that you’re proud of. But lately you can’t seem to enjoy it like you once did.

Or maybe…

You’re just getting started and you’ve got a solid business plan.

But you’re stuck in analysis paralysis, you’re unclear of how to take your first steps. You 100% believe in your business plan, but you have no idea how to just begin.

Either way you’re probably…

Feeling stuck. Overwhelmed. And you’re either focusing on things that don’t seem to be working, or you’ve grown stagnant.

Either way, wherever you are in your journey, you’re looking for support, clarity, and direction.

You’ve come to the right place.

I’ll be your secret weapon.

You’ve got a lot on your plate. You wear many hats. The last thing you need is to do is one more thing on your own, sacrificing sacred time in a never ending guessing game.


Get that spark back.✨

I’ll help you stop:

  • Wasting time on social media doing things that aren’t helping (and driving you nuts!).

  • Struggling to communicate the value of your business to prospects and new clients.

  • Worrying that you’re being too smarmy or “that person” when selling. In fact, when we’re done you’ll feel compelled to sell your services.

  • Spinning your wheels wondering what the next right step is.

  • Putting off growing your business further.

I’ll help you start:

  • Strategically growing your business in a way that’s sustainable and enjoyable.

  • Positioning yourself by focusing on your strengths so you stand out in a sea of noise.

  • Setting bigger goals and intentions and help you outline the steps to meet them.

  • Making more money and further inroads within your industry.

  • Concentrating on the right areas to market and grow your business further.

Ready to begin?


Join the Free Facebook Group

Get free training, live coaching, and resources!

Grow your online business and meet other awesome business owners.


Results are paramount.

Real world experience to help you in your business

I’ve worked with all kinds of businesses; entrepreneurs, small businesses, and world renowned institutions and organizations.

No matter the size of your business the most important thing to me in our work together is the results you see and experience.

Move forward.


“Thank you SO much, Meighan! Our meeting was so helpful and I now have a really good plan to move forward. Thank you for the smart tools, information, and guidance on my business and insights into my roadblocks and for believing in me when I doubt.”

- Annie Kip, Life Coach and Stylist




“I loved working with Meighan and felt so comfortable, never shamed or judged for what I hadn’t been doing. I now have a clear strategy for communicating online from newsletters, blog posts, social media, etc. The most important thing I gained from working with Meighan was keeping it authentic to me. Watching the growth trajectory feels like something I can celebrate - organic, authentic growth.”

- Megan deBoer, Financial Wellness Coach




“As someone who felt allergic to the idea of sales and marketing, Meighan helped me to look at my business holistically. Helping me to see I can connect with people who will truly benefit from my services. She explains the why behind her strategy, beyond a pat answer of “that’s marketing”. I felt both confident in putting her suggestions into action, but also that they also align with my particular values.”

- Rebekah Nathan, Photographer and Doula



I’m Meighan O’Toole

I’m a business coach and strategist. I help service-based businesses (just like you!) strategically grow their businesses online.

I believe businesses like ours can serve others, be profitable, and that we never ever have to feel gross about it.

I want women, LGBTQIA folks, and people of color to win and carve their own profitable path online.