Trade overwhelmed for razor focused.

Grow a business that works for you. Not against you.

I’m ready to help you get to the next level, you in?


No ick factor!


Growing your business online doesn’t have to feel like an uphill battle.

You also don’t have to trade in your values for more clients, exposure, or growth.

Gross bullshit marketing tactics don’t need to be part of the equation. At all.

I know you’re ready for your business to feel good again, to represent your ethics, and to see real results.

You can have that.

Much sooner than you think.

You love your business. You’re willing to do what it takes to make it work, but you’re not willing to violate your values or sell your soul in the process.

However you’ve hit a plateau or something. Whatever it is you’ve hit, you’re not moving forward, and you’re overwhelmed trying to figure out what your next right steps are.

Things change so quickly! Ugh.

It’s all so distracting trying to figure out what to do next to get results. It’s exhausting just knowing where to begin.


Strategy, marketing, & mindset

Together we’ll stop the overwhelm. We’ll make sure you’re no longer wasting time. And you’ll stop second guessing everything.

You’ll stand out within your industry without trading in your conscience.

You’ll have a strategy that works for you.

Small Steps. Big Results.

Does this sound relatable?

You’ve been in business for a few years (or more).

You’ve hit goals and milestones. You’ve found success that you’re proud of. But lately you can’t seem to enjoy it like you once did.

Or maybe…

You’re in the first year of your business, you’ve gained a few clients, and you’ve got a solid business plan and ideas.

Holy shit do you have ideas!

But you’re stuck in analysis paralysis, things seem to have slowed way down, and you’re unclear of how to take the next steps.

Whatever category you fit into, you’re probably…

Feeling stuck. Overwhelmed. Need everything to be just right. You’re either focusing on things that don’t seem to be working and getting you real results, or you’ve grown stagnant and just can’t move forward.

Either way, wherever you’re at in your journey, you’re looking for support, clarity, and direction.

You’ve come to the right place.

I’ll be your secret weapon.

You’ve got a lot on your plate. You wear many hats. But you know your shit.

The last thing you need is to do is one more thing on your own, sacrificing sacred time in a never ending guessing game.


Get that spark back.✨

I’ll help you stop:

  • Wasting time on social media doing things that is not helping (and driving you nuts!).

  • Struggling to communicate the value of your business to prospects and new clients.

  • Worrying that you’re being too smarmy or “that person” when selling. In fact, when we’re done you’ll feel compelled to sell your services.

  • Spinning your wheels wondering what the next right step is.

  • Putting off growing your business further.

I’ll help you start:

  • Strategically growing your business in a way that’s sustainable and enjoyable.

  • Positioning yourself by focusing on your strengths so you stand out in a sea of noise.

  • Setting bigger goals and intentions and help you outline the steps to meet them.

  • Making more money and further inroads within your industry.

  • Concentrating on the right areas to market and grow your business further.

Ready to begin?


Join the Free Facebook Group

Get free training, live coaching, and resources!

Grow your online business and meet other awesome business owners.


Results are paramount.

Real world experience to help you in your business

I’ve worked with all kinds of businesses; entrepreneurs, small businesses, and world renowned institutions and organizations.

No matter the size of your business the most important thing to me in our work together is the results you see and experience.

Move forward.


“Thank you SO much, Meighan! Our meeting was so helpful and I now have a really good plan to move forward. Thank you for the smart tools, information, and guidance on my business and insights into my roadblocks and for believing in me when I doubt.”

- Annie Kip, Life Coach and Stylist




“I loved working with Meighan and felt so comfortable, never shamed or judged for what I hadn’t been doing. I now have a clear strategy for communicating online from newsletters, blog posts, social media, etc. The most important thing I gained from working with Meighan was keeping it authentic to me. Watching the growth trajectory feels like something I can celebrate - organic, authentic growth.”

- Megan deBoer, Financial Wellness Coach




“As someone who felt allergic to the idea of sales and marketing, Meighan helped me to look at my business holistically. Helping me to see I can connect with people who will truly benefit from my services. She explains the why behind her strategy, beyond a pat answer of “that’s marketing”. I felt both confident in putting her suggestions into action, but also that they also align with my particular values.”

- Rebekah Nathan, Photographer and Doula



I’m Meighan O’Toole

I’m a business coach and strategist. I help service-based businesses (just like you!) strategically grow their businesses online.

I believe businesses like ours can serve others, be profitable, and that we never ever have to feel gross about it.

I want women, LGBTQIA folks, and people of color to win and carve their own profitable path online.