Admin Mondays a.k.a How I Don't Lose My Mind as a Small Business Owner

Admin Mondays a.k.a How I Don't Lose My Mind as a Small Business Owner

I'm a super organized person, but there's something about paperwork and similar banalities that just get lost on me.

I've been in business since 2012, and I've learned a lot. I've also made a lot of mistakes.

One thing I continued to let get super out of hand in my first few years in business were mail (like actual snail mail), paper work, bookkeeping, and all the nitty gritty no one likes doing on the backend of a business.

Luckily, this is no longer an issue for me.

Are Old Plans Keeping You in a Holding Pattern?

When you run a business having an ongoing to-do list is common and a good thing. Keeping an eye on your short term and long term goals is smart, and a solid way to keep your business moving.

It’s also very easy to become chained to that to-do list. Allowing it to dictate what you should and shouldn’t be doing; holding you back and keeping you stuck.

Social Media is Not Your Only Answer

Social Media is Not Your Only Answer

We need to get real about something. Social media is not the end all and be all of your marketing and business building efforts.

There are many other marketing channels you should be putting your efforts into beyond social media.

Yes, social media is an invaluable tool in your business, but that's all it is: a tool. It shouldn't be your only marketing and outreach effort, and if it is, you're laying your foundation on a house of cards.

How I'm Growing My Instagram & the Strategy I'm Using

How I'm Growing My Instagram & the Strategy I'm Using

In May, I decided to walk the talk: create a strictly business Instagram account. I'm always sharing with my clients and students that if they have an Instagram account to be very clear about what they post there, and to be consistent within their posting.

I am embarrassed to say, I was doing none of that for years on my original Instagram account, and it was driving me nuts (and doing literally nothing for my business. More on why below.)

Here's Why You Shouldn't Care How Big Your Email List Is

Here's Why You Shouldn't Care How Big Your Email List Is

Have you held off from launching your email marketing strategy because you think your list isn't big enough? Or how about this, does the possibility of unsubcribes paralyze you from sending a consistent newsletter?

As I'm always happy to do, I'm here to remind you you're not alone. I've experienced the second experience often over 5 and half years of sending my newsletter.

5 Things to Never Do in Your Email Marketing

5 Things to Never Do in Your Email Marketing

There are 5 things I still see small businesses and individuals continually doing through email marketing that hurt their reputation.

I want to get any shaming out of the way. This post isn't written to make you feel bad, it's to educate you and give you the information you need to change the bad practices you have in place. It's strictly to layout why these actions go against best practices, and to offer you examples as to why having an email marketing platform is key for your business.

17 Things to Do During the Summer Slump for Your Small Business

17 Things to Do During the Summer Slump for Your Small Business

Don't lay down with the dogs of summer! We're just about to hit the middle of summer, and that means the online world and pretty much everything else is about to slow way down.

For most small businesses the summer months tend to feel a bit of a snail's crawl; days can feel like they're creeping by. But guess what, we're less than 6 weeks out from the beginning of September!