Over the past 5 years, I’ve worked with many small and large businesses as well as individuals to help establish their businesses online. One of the biggest myths I’ve had to continually undo is that there's some sort of magic trick to social media.
Over all of 2016 and into 2017 I started to treat my business like a cookie cutter, online marketing business. I started comparing myself to others in my industry, and I started to shape and conduct my business in a way that I thought I was supposed to. Because of this, I really lost sight of who I wanted to be in my business.