2018 is Going to Be the Year You Stop Caring So Much About Social Media.

2018 is Going to Be the Year You Stop Caring So Much About Social Media.

Over the past 5 years, I’ve worked with many small and large businesses as well as  individuals to help establish their businesses online. One of the biggest myths I’ve had to continually undo is that there's some sort of magic trick to social media.

Finding My Way Through 2017

Finding My Way Through 2017

Over all of 2016 and into 2017 I started to treat my business like a cookie cutter, online marketing business. I started comparing myself to others in my industry, and I started to shape and conduct my business in a way that I thought I was supposed to. Because of this, I really lost sight of who I wanted to be in my business.

Making Your Content About You, When It's Really About Them.

Making Your Content About You, When It's Really About Them.

There were a few things I noticed immediately.

The first being, that they haven't changed their branding since I was a kid. But that's actually not an issue. Many brands can have super old, à la vintage branding and still do a good job at marketing.