17 Things to Do During the Summer Slump for Your Small Business

Don't lay down with the dogs of summer! We're just about to hit the middle of summer, and that means the online world and pretty much everything else is about to slow way down.

For most small businesses the summer months tend to feel a bit of a snail's crawl; days can feel like they're creeping by. But guess what, we're less than 6 weeks out from the beginning of September! 

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The Quickest Way to Start a Newsletter Strategy

You don't have to over think the content you're creating for your newsletter. In fact, chances are you're already creating enough content on social media to create a newsletter strategy that speaks directly to your audience.

The content you’re creating online whether it’s on social media, on your blog, or in your newsletter should represent your mission and goals as a small business. You should be speaking directly to your ideal customer with the content you create and share.

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8 Easy Things I Did That Increased My Pinterest Following Over 450%

Sometimes, looking around at others in your industry can give you a lot of insight into what you should be doing.

Regardless of what you do in your business, chances are you’re not the first in your industry to establish an online presence. One of the many things I share with my clients is to make sure you're paying attention to the businesses around you that have a presence online.

Overall, this is a common business marketing strategy - it’s called second mover advantage.

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